About Us
She Ela Jewel is the world's go-to brand for original and fun statement jewellery! Born in 2021 by Shreyaa Mehta, a graduate from National Institute of Fashion Technology, New Delhi.
We believe in quality craftsmanship and fashion-forward design that can be worn everyday. Made to be layered, our demi-fine and fine styles are the ultimate champions of self-expression.
Alongside our classic, limited edition and seasonal capsule collections, we're all about creating effortless, everyday jewellery that you'll love for years to come. The kind of modern heirlooms that are made to last, sustainably crafted in lead & nickel free Brass and 18k gold plate. Our thoughtfully designed pieces become part of your story, and whether you're buying She Ela for yourself or a loved one, we hope our jewellery is an expression of who you are, where you've been, and where you are going. All She Ela Jewel Pieces are designed and handmade in house by a small, skilled team of makers with a passion for art jewellery. We work hard to ensure that every piece boasts the quality and unique stamp that's become synonymous with the label.
