She Ela Jewel is the world's go-to brand for original and fun statement jewellery! Born in 2021 by Shreyaa Mehta, a graduate from National Institute of Fashion Technology, New Delhi.

We believe in quality craftsmanship and fashion-forward design that can be worn everyday. Made to be layered, our demi-fine and fine styles are the ultimate champions of self-expression.

 Alongside our classic, limited edition and seasonal capsule collections, we're all about creating effortless, everyday jewellery that you'll love for years to come. The kind of modern heirlooms that are made to last, sustainably crafted in lead & nickel free Brass and 18k gold plate. Our thoughtfully designed pieces become part of your story, and whether you're buying She Ela for yourself or a loved one, we hope our jewellery is an expression of who you are, where you've been, and where you are going. All She Ela Jewel Pieces are designed and handmade in house by a small, skilled team of makers with a passion for art jewellery. We work hard to ensure that every piece boasts the quality and unique stamp that's become synonymous with the label.

All orders come with gift-ready packaging—designed to impress. 

Our packaging is either reusable and/or recyclable. We design packaging that we hope you will keep and store your jewels in for many years to come!

As an independent, female-founded and led brand our values are rooted in inclusivity, collaboration, equality and mutual respect. Creativity is central to our driving force and at She Ela Jewel, everyone is invited.

We believe meaningful jewellery is for everyone and should be worn and enjoyed everywhere. From our bespoke commissions to limited edition collections, She Ela pieces are designed for life. 

  • Designed to be passed down through generations, each timeless piece has its own unique story to tell. That story is amplified as it journeys from our maker's hands into yours and to generations onwards. 

  • We stand up for the process of making through our zero waste approach to handcrafting jewellery

  • We celebrate the luxury of the handmade, blending distinctive design with luxury craftsmanship to create jewellery that is designed for life. 

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Shreyaa Mehta, Founder